Google is providing advertisers with a more convenient way to reveal whether political advertisements contain content generated by artificial intelligence.According to a report by Search Engine Land, Google stated that whenever advertisers mark election advertisements as containing "synthetic or digitally modified content," the system will automatically generate disclosure information. Last year, Google required political advertisers to include their own "clearly visible" disclosure information

Meta will require advertisers to disclose whether their political ads on its platform contain AI-generated or digitally altered content. Advertisers must also reveal if they used AI to create realistic characters, fake audio, or fictional events, and to modify real events. Meta will prohibit any new political, electoral, or social issue ads from being aired during the final week of the 2024 U.S. presidential election. These policies are in response to the rise of synthetic media and concerns about political deepfakes.

Starting November 2023, Google requires political ad creators to clearly disclose whether their advertisements contain AI-generated content. This requirement applies to election ads featuring synthetic content that showcases 'realistic characters or events.' Ads must include disclaimers in a 'clear and prominent' location, stating that the advertisement utilizes AI-generated content. This decision addresses the widespread use of synthetic content in political advertising, as some political ads have already begun using AI for production, making this decision a response to that trend.

The Federal Election Commission has decided to potentially establish rules governing the use of AI-generated content in political advertising. The FEC voted to initiate a process that may lead to new regulations on how campaigns can utilize artificial intelligence, which could take effect by the end of this year. This petition was submitted by the advocacy group 'Common Cause', urging the commission to use its authority to create rules that prohibit candidates and parties from using AI to distort opponents, thereby penalizing fraudulent practices.